Catalina is known for her colorful and vibrant designs.
Her ability to reimagine the folkloric visuals of Latin America in a kaleidoscope of color and symmetry has helped her build her own universe based on the simplicity of beauty.
Catalina graduated with honors in graphic design from the Universidad Pontificia Bolivariana, Medellín (Colombia), following painting and drawing courses at the University of Pittsburg (USA) and fine arts and lithography at the Llotja Escola d’Art i Disseny, Barcelona (Spain).
Commercial Clients
Her distinctive style has led to collaborations with major clients such as Disney, Netflix, Xbox, Paul Smith, Coca-Cola, Microsoft, Camper, Nike, Levis, Smart/Mercedes Benz, Paulo Coelho, Unicef, and the municipalities of Barcelona and London, as well as the Government of India. Her work is recognized for its unique blend of artistic expression and commercial appeal, making her a trusted partner for high-profile projects worldwide.
Licensing
Catalina’s designs have been licensed for a wide range of products, from home décor and textiles to fashion and stationery. Through her brand, Catalina Estrada®, her work reaches global audiences, allowing her to expand the impact of her art and bring her colorful universe into the everyday lives of people around.
Talks & Workshops
Catalina is a sought-after speaker at global conferences and an engaging workshop leader. She shares her unique perspective on design as a tool for change, encouraging creatives to use their work to connect people, bridge cultures, and make a meaningful impact. With a focus on simplicity, beauty, and intentionality, Catalina inspires her audiences to embrace design’s potential to transform the world. Additionally, Catalina has taught thousands of students worldwide through her two highly acclaimed courses on Domestika, Pattern Design and Creating Color Palettes, where she brings her approach to teaching design with purpose.
Social Projects
Beyond commercial work, Catalina is passionate about social projects that make a difference. She has been involved in initiatives aimed at supporting education, environmental protection, and cultural preservation. Most notably, her work has supported the Amazon region, providing school kits for children in indigenous communities, and she continues to champion causes that use design as a tool for positive change.
- RGD DesingThinkers, RGD, Vancuver, Canada
- Adobe Max, Miami, USA
- RGD DesingThinkers, RGD, Toronto, Canada
- Bicebé, Bienal del Cartel Bolivia, Santa Fé, Bolivia
- Copa Domestika, Bogotá, Colombia
- OFFF Mexico, DF, México
- OFFF Barcelona, Spain
- TMDG, Mar del Plata, Argentina
- DeHache Festival, Querétaro, México
- FID, Costa Rica
- Ilustrafic, Valencia, Spain
- Arica Barroca, Chile
- Adobe Live, Barcelona, Spain
- Bodega Comfama, Medellín, Colombia
- Caixa Forum, Sevilla, Spain
- Caixa Forum, Barcelona, Spain
- Ilus Posgrado, Bs As, Argentina
- MICA, Ministerio de Cultura, Bs As, Argentina
- Universidad Pontificia Bolivariana, Medellin, Colombia
- Unifranz, La Paz, Bolivia
- Universidad de Buenos Aires FADU, Argentina
Clients
Disney, Netflix, Xbox, Paul Smith, Coca-Cola, Microsoft, Old Navy, Target, Lexus, Sony, Adobe, Penguin Random House, Chronicle Books, Nike, Levis, Smart / Mercedes Benz, Paulo Coelho, Unicef, Barcelona’s City Hall, Mayor of London, Government of India, Firefox, Lindt, Marks & Spencer, Bed Bath and Beyond, Camper, Zara, Starbucks, Tequila Corralejo, Hallmark.